About Amber

Coaching and Consulting for heart-centered leaders, visionaries & teams

Hi! I’m Amber! 

If you’ve made it here you’re probably curious how I might help you.

Short answer: I provide 1-1 coaching/consulting, group programs and I provide customized keynotes, workshops, team trainings and retreats. Reach out here to start a conversation about any of these services.

 Long answer: My background is as a Transformational Leadership Coach, Business Strategist, Speaker/Trainer and musician. I help people take their visionary ideas, and create them into sustainable legacy brands.

And I find bios to be a challenge. HA!
Seriously. Do you relate?

I’m not a one-hit-wonder, and neither are you. Each of us is a unique, beautiful, messy mix of emotions, skills, lived experiences and the vision and desire that calls us forward…

I founded my company Soul Seed, with the mission to support the rise of conscious leaders who are leading from the call of their heart.
Because when we live and create more consciously, more authentically and intentionally, it’s better for all.

Clients seek my help when they desire new levels of freedom, to expand their impact and to make their businesses run more smoothly and profitably. And event planners seek me when they are looking for a speaker with a fresh, authentic approach, backed by results.

You could say I help people live into new profound levels of authenticity, soul purpose, and usually make a bunch more money along the way.
You can learn about examples of this work here.

My work is informed by years in transformational leadership coaching, brand and business strategy, marketing, sales and as a creative and front person in the band Morningstar. As well as my personal background, which I teach from in the best-selling personal transformation book Unleashed.

Need some data? I grew my first business, a brand and marketing agency, from self funded start up to $1M/year in under four years. And then decided to trust my evolution, evolved and transformed that business and services to bring forward what Soul Seed is today, to live in greater alignment with purpose, joy and impact. 

As a first generation high school graduate who has navigated my own journey with multi-generational lack and self-worth wounds, I know first-hand how limiting beliefs and chains of expectation can follow us into adulthood and threaten to stand in our way of living our most authentic lives and unleashing the impact we’re here to make. Today as a certified transformational coach and retreat leader, I help leaders navigate this journey for themselves. 

I could say that today I utilize a combination of skills, intuition, business savvy, and lived experience to help leaders like you, but what I’m really doing, is living my purpose. It’s been a hard fought journey. And I’m grateful to have arrived here.
And I endeavor to help others do the same, along the way.

Sound like it might be a fit for you? Send a message here, or apply for coaching now.

Why This Matters


Amber’s mission is to facilitate the rise of conscious leadership, helping leaders and teams to awaken their authenticity and learn how to create and problem solve together, more intentionally.

Her personal transformation work focused on supporting the rise of heart-centered visionary leaders to live and lead in alignment with your authenticity and purpose, because making an impact in the world starts within you. In order to step into greater joy, impact and abundance, it starts within you.  



 The world of business is evolving and conscious leaders are the future. The core tenet of transformational leadership is authenticity.

The highest vibration is authenticity.

When leaders learn to embrace their authentic leadership style, it creates space for greater innovation, cooperation, freedom and joy.

The world is better when conscious leaders rise. 


The Human Behind the Mission

 Transformational Guide. Business Strategist. Intuitive. Best selling author. Front person in a metal band. Dog mom.

As a sensitive powerhouse, Amber grew up driven, but also sensitive, empathic and often felt misunderstood. Growing up in rural Wisconsin she became a first generation in her family to graduate high-school and the first to attend college, one of the many steps in transforming her life to align with her authenticity and desires. 

Amber’s journey has taken her across the world and through years of healing to fully uncover and align with her Soul Seed, her vision for guiding conscious leaders into creating wildly meaningful impactful, through successful companies. 

She’s grown a service based business from the ground to over $1M/year in under four years. She’s coached hundreds of entrepreneurs, CEOs, healers and visionaries worldwide to step into alignment with their authenticity, and grow values aligned businesses. Find client impact stories below.

Today Amber provides transformational coaching, consulting and speaking. She’s co-founder of Soul Seed CBD with her husband (also her bandmate).

Profits from Purpose

Amber is passionate about living in alignment with her purpose and allowing profits and impact to bloom from that place. All of her businesses sit within the Soul Seed ecosystem, united with the purpose for elevating consciousness and authenticity within leaders and brands.

Amber is a certified Sourced Retreat Leader and certified Transformational Coach. She as honored as a 2017 In Business Magazine 40 under 40, Brava Magazine Woman to Watch, a 2017 Athena Award finalist, a 2018 Vital Voices Global Partnership VVGrow fellow (the first from the United States). She’s a member and trainer in Doyenne. She’s a 2019 Goldman Sachs 10,000 Small Businesses Program Graduate, a 2021 Vital Voices VV100 fellow (top 100 women in the network). She’s a Vital Voices Global Partnership Coach + Business Trainer.

Amber has served on numerous boards and has partnered with local, regional and global non-profits facilitating their brand and marketing efforts to become more strategic and fulfill their missions.

You can find her on media worldwide educating and inspiring audiences about how to take action toward their dreams, step into authenticity and how to grow more impactful and profitable businesses.



The Impact

  When you lead from alignment, the positive impact can become infinite. Much of Amber’s work is designed to help heart-centered purpose driven leaders, particularly women and historically marginalized communities to grow sustainable businesses. The impact includes expanding consciousness in business, more jobs are created, and wealth is dispersed among women and historically marginalized communities.  


What People Are Saying

I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and allowed Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!​”

Nicole B.

A Healer’s Hand + The Nest

When Amber started coaching me, I was barely getting by. I went from struggling and getting by on $1,200-$2,000 a month, to $11,000-$13,000 a month in less than a year working with her. This life is something that seemed IMPOSSIBLE to me even a year ago. Without Amber’s help and guidance, I know I’d still be back there somewhere trying to figure it out. She has helped me fast track my success and I cannot recommend the services she provides enough. I’ve been able to move my kids and I out of a 2 bedroom apartment, into a nice house with a pool, and into a better school district. I can’t imagine how lost and stuck I’d still be if I hadn’t made the investment to do this work.”

Kate M.

Artist + Photographer, Kate McCullough Photography

…Her support has helped me become more confident in who I am and has helped me grow my business in a way that feels authentic to me and fits what I want. I’m now in a stronger place to confidently face any challenge moving forward. My business had been plateaued for years, and after working together this is the first time it’s grown in years! Amber helped me become more confident in my brand, and get more serious about sales, budgeting, and steps to strategically build my business. With this foundation in place and the results I’m seeing, I’m motivated to continue working with Amber to grow my business even further than I ever have before!​”

Amy P.

Graphic Designer + Marketer, Women’s Self-Defense Trainer

Uncover Your Dreams & Unleash Your Impact Workbook

Uncover your desires, unlock what may be holding you back, learn your most aligned steps and live into unleashed freedom.