About Amber Swenor
Coaching and Consulting for heart-centered leaders, visionaries & teamsI help people lead, build, and grow from their authentic identity over pressure, performance, or proving.
Hi, I’m Amber.
If you’ve landed here, chances are you’re at a moment of change.
Maybe things look “successful” on the outside, but something inside you knows there’s another way you’re meant to lead, create, or live. One that feels more aligned, more honest, more you.
That’s where my work comes in.
I’m a certified transformational leadership coach, speaker, business strategist, creative and a founding member and front person of the award-winning metal band Morningstar. I work with individuals, leaders, teams, and organizations who are ready to stop performing and proving, and insead, lead from the power of who they truly are.
What I Offer
My work lives at the intersection of identity, leadership, and impact. I currently offer:
Speaking & Keynotes
For conferences, organizations, and events looking for a fresh, human, and deeply relatable approach to leadership, confidence, culture, and change.
1–1 Transformational Coaching & Strategic Consulting
For leaders, founders, and creatives navigating identity shifts, growth decisions, pressure, and evolution — personally and professionally.
Group Programs
Intimate containers designed to support deep transformation, clarity, and aligned momentum alongside others on a similar path.
Retreats
Immersive experiences to reconnect with yourself, reset your nervous system, clarify what matters now, and make aligned decisions for what’s next.
Team & Organizational Consulting
Identity-informed leadership development, culture work, and team alignment that turns values into lived behaviors and helps teams work better together without burning out.
Across all of this work, identity isn’t a “soft” concept.
It’s the strategy.
Sound like it might be a fit for you? Send a message here, or apply for coaching now.
Philosophy
Mission
I believe leadership doesn’t fail because of pressure.
It fails when we abandon who we are under pressure.
Most people don’t need more tactics or to hustle harder.
They need clarity.
They need self-trust.
They need permission to lead, build, and decide from alignment instead of expectation.
When identity is clear:
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Decisions get cleaner
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Communication improves
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Teams collaborate more effectively
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Businesses grow more sustainably
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And people actually enjoy the work they’re doing and the lives they’re building
This is the heart of my work.
A Bit About My Journey
My background spans transformational leadership coaching, brand and business strategy, marketing, sales, and years as a creative and front person of the metal band Morningstar. I’m also the author of the Wall Street Journal bestselling book Unleashed: A Been-There Rocked-That Guide to Radical Authenticity in Life and Business — a personal transformation book rooted in lived experience.
I built and scaled my first business, a brand and marketing agency, from a self-funded startup to over $1M in annual revenue in under four years. That experience now informs everything I do — helping leaders and organizations grow with clarity, confidence, and sustainability.
Trusting my own evolution, I reshaped this work into what Soul Seed Strategy is today: a leadership and business consultancy and coaching practice that helps founders, executives, and teams lead from who they truly are, bringing their visions into reality. I support leaders through growth, transition, and complexity by strengthening decision-making, clarifying direction, and navigating change without burnout, so that success is meaningful and sustainable.
As a first-generation high school graduate who has navigated deep self-worth and scarcity patterns, I know firsthand how inherited beliefs and unspoken expectations can shape our leadership and limit our freedom. That lived experience, combined with years of transformational coaching and leadership work, deeply informs how I support others today.
Why People Work With Me
Clients come to me when they’re ready for:
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Greater freedom and clarity
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Aligned growth without burnout
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Leadership that feels honest and sustainable
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Work that reflects who they’re becoming, not who they used to be
Event planners invite me when they want a speaker who brings depth, warmth, edge, and real-world results, not just inspiration, but integration.
The Impact
At the core, I help people reconnect with their truth, trust themselves more deeply than they ever have before, and lead from a place that feels grounded, powerful, and real.
And yes — meaningful business growth and financial expansion often follow.
Not because we chase it,
but because we step fully into who we are.
What People Are Saying
“I made $150,000 more this year because of Amber’s coaching. I have noticed a shift in my business because there’s been a shift in me. I look back, and years ago I was resistant to receiving this type of coaching help. We all have blind spots, and until I finally took my guard down and allowed this work to happen, and allowed Amber to guide me, I didn’t even know what was possible! You don’t even know how good it can be!”
Nicole B.
A Healer’s Hand + The Nest
“When Amber started coaching me, I was barely getting by. I went from struggling and getting by on $1,200-$2,000 a month, to $11,000-$13,000 a month in less than a year working with her. This life is something that seemed IMPOSSIBLE to me even a year ago. Without Amber’s help and guidance, I know I’d still be back there somewhere trying to figure it out. She has helped me fast track my success and I cannot recommend the services she provides enough. I’ve been able to move my kids and I out of a 2 bedroom apartment, into a nice house with a pool, and into a better school district. I can’t imagine how lost and stuck I’d still be if I hadn’t made the investment to do this work.”
Kate M.
Artist + Photographer, Kate McCullough Photography
“…Her support has helped me become more confident in who I am and has helped me grow my business in a way that feels authentic to me and fits what I want. I’m now in a stronger place to confidently face any challenge moving forward. My business had been plateaued for years, and after working together this is the first time it’s grown in years! Amber helped me become more confident in my brand, and get more serious about sales, budgeting, and steps to strategically build my business. With this foundation in place and the results I’m seeing, I’m motivated to continue working with Amber to grow my business even further than I ever have before!”
Amy P.
Graphic Designer + Marketer, Women’s Self-Defense Trainer
Uncover Your Dreams & Unleash Your Impact Workbook
Uncover your desires, unlock what may be holding you back, learn your most aligned steps and live into unleashed freedom.